Why More Women are Turning to Non-Wired Bras?

Non-wired bras are your quick fix for feeling comfortable and supported all day long. With so many evolutions in this style, including innovative fabrications, mindful design components and classic features, it’s easy to see why more and more women are making the switch to wireless bras. Whether you’re completely new to the concept or you’re looking to add to your collection, keep reading to discover why the wireless bra is quickly becoming the preferred choice for undergarments for women the world over…

Support

Contrary to old beliefs, the wireless bra actually provides a superior grade of support that – when coupled with our next point, comfort – will have you forgetting you’re even wearing a bra at all! The Bamboo Ultimate Skinny Strap Bra is the perfect example of where softness meets support. Made from silky soft and breathable bamboo, the material is naturally high-stretch for next-to-nothing wear that still brings the support with a comfortable stretch hem band, extra double stitching and adjustable bra straps. The shape is cut in a flattering V-neckline and the super skinny straps will tuck seamlessly underneath all your camis, tanks, tees and blouses.

Comfort

With no underwire comes serious comfort! Without the presence of wire digging or pulling at you throughout the day, you’ll find that once you make the switch it is hard to wear your underwire styles again! The Travel Ultimate Adjustable Bra is made for a life on the move. Cut from quick drying and super light fabric that is easy to pack and even easier to wear, this style provides enhanced shaping and separation with the clever stitching, flattering silhouette and smooth, seamless finish. With a stretch hem that skips out on uncomfortable back clasps, this style is the ultimate choice for high-comfort wear that can see you through everything and anything.

Adjustability

You can still get all the customisable wear you’d get from a traditional bra when you decide to dress on the comfortable, wireless side! The Bamboo Ultimate Adjustable Crop bra serves up superior comfort thanks to the ultra-light, ultra-breezy natural bamboo fabrication, with smart elements such as extra double stitching and a flattering silhouette still bringing the definition you want and need from a bra. What’s more, the style gives you the option of removable bra cups and adjustable, streamlined straps for undergarments that work with you and not against you, no matter what kind of needs you have. Being able to tweak your fit to make it work perfectly for you is key to looking and feeling your best all year round, all day long. Make it work for you and the look you’re wearing each and every day – this one is going to be your next go-to!

Ready to go wirefree? Explore the collection of wireless bras to find your perfect one – or two, or three! Once you go wire free there is no going back – don’t say you weren’t warned!