A Rant on The Blogging World
There’s a lot of built up anger around this topic for me, I don’t quite understand what has happened this year but I don’t like it. I’m clued up, I understand deadlines, bosses, targets and everything else that people will throw at me for writing this. But I do wonder if brands and PRs realise what’s happening on our side?
I don’t want to write about 1 single item, most times I can’t as it doesn’t make the word count I want, it’s not interesting to my readers and it’s not interesting for me. If a brand can’t even say 300+ words on their product, why should I struggle? I do lots of roundup posts on here and then solo features where a product truly deserves it for being extra special and there’s lots to say about it.
Products actually take time to review. I’m not the type of blogger to put a cream on once and rave about it. If that’s the type of blogger you want to work with, then go for it! I want the time to be able to try products out properly and how regularly I would actually use them, as an average person. I don’t wash my hair everyday with working at home, so I’m certainly not going to wash it for the sake of it and wash all my colour out to review something quicker. My hair dye isn’t free and it takes an enormous effort to dye it every time. I take my time, I actually find out if I like a product or not and I’d like to think that my audience appreciate that and trust me more for it.
I run 3 businesses now, my blog, my magazine and my social media business which means from time to time, there will be natural delays. Just like those bloggers who have full time jobs, especially those with long commutes and long days. I may just walk into the room next door but it doesn’t mean that I’m at everyone’s beck and call. My clients always come first, that is my job and my main income. My blog earns me money every so often and so sponsored work does become a priority, when and if I have it. If you’re not paying me for my time, please do not talk to me as if you are. Everything sent to this blog is sent for consideration and consideration only, otherwise it has to be classed as income. Consideration means that I may write about it, or I might not. It depends if it editorially works. I generally write about everything I am sent, eventually and where it fits in editorially, but sometimes even a negative review would be pointless as the item works but it’s just unfit for my personal use. Usually when I’m not giving coverage for an item it is decided by myself and the brand together where we deem it unnecessary as there’s nothing for me to really say on it.
At any given moment I am working with around 30 brands, that is just the standard number of brands I need to write about and it’s been this way for years. I’m very happy that I run such a busy blog, but I do feel like sometimes brands and PRs forget that we are just human, we have lives, some of us have other issues going on (like my chronic pain) which may mean delays sometimes too. I am always apologetic for any delays where I have given a timeframe and where I haven’t, because I’m just polite like that. I just wish that brands and PRs would realise that for most of us, blogging still doesn’t pay the bills. Blogging doesn’t pay for much at all most months, and yet I’m expected to be a machine, throwing out posts and social coverage left, right and centre, emailing over the split second something is live and always answering my emails within minutes.
Maybe I’ve just had some bad experiences lately but the tone in which I’m being spoken to and the constant hounding of emails is really starting to annoy me. It’s made me really think about how I actually want to run my blog and so, I’m switching things up. It has also highlighted those amazing brands and PRs who are truly beyond lovely and a pleasure to work with, so it’s not all doom and gloom!