Dove #100Colours Campaign at York Races!

This week Dove sent me and Alfie to York Races as part of their #100Colours campaign. A campaign that wants to have women leave the black dresses at home, and opt for a LCD instead, little colourful dress! Dove have partnered with the Colour Confidence Team: fashion stylist Alex Longmore, confidence coach Natalie Thomas and Dove ambassador and Pantone Color Institute Executive Director, Leatrice Eiseman. The trio are giving their expertise away to the women of the UK and helping them to embrace colour and encouraging them to stop avoiding it! The recent Dove Colour Confidence Poll found that a massive two thirds (63%) of Women in the UK would rather wear black as opposed to any other colour as it’s the go to classic choice for all events.

 

Dove #100Colours at York Races!Dove #100Colours at York Races!

 

Dove are using their Invisible Dry Deodorant to show women that they should feel confident and sexy whilst wearing colours, especially as their deodorant is guaranteed to leave no white marks on up to 100 colours! I even tested this out of the day and on my own dress and I was sweat free and stain free. The races were the perfect place to send myself and Dove on a fashion mission as over 50% of Yorkshire’s women say confidence makes them lucky, with purple topping the polls as York ladies’ luckiest colour and I definitely saw a lot of purple on the day.
I really love Fashion Stylist, Alex’s top tips on embracing colour as they’re aimed more towards newbies and give real advice on how to get into colour for the first time. My favourite tip of hers is to make it a mission whilst you’re out shopping to grab as much colour as you can, as this way you can find out which work on you, and the ones that don’t too, simply as you’ll find out which boosts your mood! For the real newbies, Alex says it’s easier to start off with something small like a colour handbag or shoes, this way you can get used to it in a much smaller way and feel the ‘colourful benefits without a complete wardrobe overhaul.’ Alex also tells us that black isn’t always the best colour to wear as it can ‘dull our complexion’, she finds that ‘we give a much better impression to others when we embrace colour.’

My personal mission of the day was to scout out my favourite colourful dresses and take photos of them. There were huge amounts of corals, pinks, orange and quite a lot of purple at the races. Dove also gave me a voucher to be able to get my own colourful dress, and even Alfie suited up in a light blue suit for the occasion. He’s wearing head to toe Burtons after taking himself off for an afternoon shopping trip whilst I napped, he did an amazing shop and was super comfy, as well as stylish, all day long. I wore an ASOS Curve Lovedrobe dress that completely spoke to me. I’m tempted to wear it for another races I’m going to soon, just so I can get even more photos in it!
Dove #100Colours Campaign at York Races, mens fashion, burtons
Dove #100Colours Campaign at York Races, mens fashion, burtons
Dove #100Colours Campaign at York Races, mens fashion, burtons
Dove #100Colours Campaign at York Races, asos curve, georgina grogan
Dove #100Colours Campaign at York Races, asos curve, georgina grogan
Alfie and I have never been to the races before, well I have, but not where you just roam around all day doing whatever and drinking where ever. Last year I attended a different ladies day, but it was a lot more structured with not a big enough space to get lost in. We ended up wondering around all day and not really know where we were going at all as it was just so busy and confusing! Thankfully, as soon as we found somewhere to make camp, as I had to take a big bag so I could get changed in the Station, I got to work on taking photos of my favourite dresses that day. It wasn’t hard to spot the dresses I loved at all, mainly because they had to be colourful and these ladies definitely stood out to me! There were so many amazingly friendly people at the races, and this first gorgeous lady in my pile of photos, even offered to take mine and Alfie’s photo, which was my mini goal of the day as we were so dressed up!
My day was completely made when I met Hannah, the lady in the last two photos, as she was just beyond funny and had me cackling my head off. We did plan to leave an little bit before the last race to avoid the massive rush of everyone wanting to get home, but I was too busy chatting and completely forgot the time, but we did end up escaping just before the taxi queue become too big. Overall, we had an amazing day at York Races thanks to Dove, and we even managed to do my first periscorpe to show everyone what we were up to!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!
Dove #100Colours Campaign at York Races!

 

As you can see, it was quite a day for fashion and everyone looked absolutely amazing and was thankfully, very friendly to the random girl wanting to take their photos! A massive thank you to Dove, and to all these beautiful people who let me take and use their photos in this post, I hope you all like them as much as I do!
You can now get Dove compressed Invisible Dry Anti-Perspirant 75ml at just £1.99 from Boots, take the 100 Colours test for yourself!

Sponsored post with Dove, all words and opinions are my own. For more details, read my disclaimer here.

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  • Jemma

    I need to get on board this campaign! All I seem to wear is black.
    I love all the photos of other people. So many nice dresses
    xx
    http://www.adrugstoreaddiction.com

  • So many amazing looking ladies with stunning dresses!
    You both looked so gorgeous too!

  • Roxie Ferguson

    There was so many cute dresses at this event, everyone above looks gorgeous! Wearing bright colours makes me feel a little self conscious if I’m honest, but i’m trying to get over this.

    Roxie x
    thebeautifulbluebird.com

  • Your dress looks beautiful! Love the silver detailing 🙂

    Rachel | http://www.beautyandthebird.co.uk