If you’ve read any other reviews on Benefit’s new ‘revolutionary’ gel eyeliner, you’ll have heard nothing but amazing and wonderful things about how it’s the best eyeliner you’ll ever buy, but being my slightly pessimist and hard to please self, I couldn’t believe that one product could really be everything that people were saying. After a random parcel through my letterbox containing this from The Hut Group (thanks guys!) I was incredibly excited to be able to try out the Benefit’s They’re Real Push Up Liner, £18.50* and develop my own thoughts of this new ‘amazing’ product. It claims to be the ‘first ever lash hugging gel liner in a pen’ with a formula that doesn’t smudge or dry out. Before anyone thinks that I’m just picking at things for the fun of it, it does indeed have some claims that I agree with, for example, it’s definitely matte black….
When swiping the gel liner on your hand it looks thin, precise and perfect, everything that people are saying it is. However, when using it on your eyes after following the proper instructions, to twist it up, wipe of the excess and then draw the line, it drags across the eyelid and creates a rocky and uneven shape. Now, being self taught means that I have no qualification in applying eyeliners and I don’t claim to, but I have tried a pretty impressive range of brands and have somehow managed to make even the worse eyeliners look acceptable. Unfortunately, I was at a loss for this one. Every time I have seen it demonstrated, whether it be on Youtube or in blog pictures, it has always look ridiculously thick, dry, uneven or clearly has been edited and blurred. If you’re wanting a thin line it’s better to simply dab the product and hope you get it straight enough. Apparently one full twist should be enough product to do both eyes but I’ve found that I definitely need a couple to ensure that nowhere looks dried out or less black.
The design of Benefit’s They’re Real Push Up Liner means that you will lose quite a lot of product when you have to wipe off the excess before every use. The shape of the ‘revolutionary’ pen is meant to make the cat eye much easier as you can literally press it where you want it to be. A lot of reviews say it’s better for people who are not very confident with eyeliner and are just starting out as it’s ‘easy’ to apply. However, I think it’s quite difficult to get use to, especially to create a small and subtle eye and I’d definitely recommend trying a black powder or liquid liner first. I can imagine it would lead to your first eyeliner attempt looking like an Amy Winehouse recreation. It can also lead to a lot of pulling your eye to get an even line, which I’m really not a fan of. It’s definitely more of an eyeliner that allows you to create dramatic and out there looks. Whilst creating your look you may find the need to go back over parts to neaten up or fill in any gaps, with any other product this would be perfectly fine and easy. However, if left too long or not long enough, the eyeliner starts to dry creating a crisp effect. It can also transfer onto the upper lid as when building it means it takes longer to try.
The formula itself is actually pretty good and if depotted and used from a tub, it would be a perfect eyeliner that you can trust to stay on for a good couple hours. As long as you apply it quickly and evenly the first time. It’s meant to be ridiculously hard to get off, but Lush’s Ultrabland, even a baby wipe can get it off pretty easily. If you were to Google pictures of the Benefit’s They’re Real Push Up Liner you’ll see that on most photos it is uneven, dry, or has clearly been edited and cleaned up either with concealer or photoshop. It took me around 4-5 tries on separate days to actually get an eyeliner flick that I would wear, as the tip seems to make you add a lot more than you would normally want. Overall, I think it’s a brilliant idea, but the pen shape, loss of product and claims of the eyeliner are not all that. Therefore I would actually give this one a miss and opt for an eyeliner that’s going to look and feel amazing to apply, rather than questioning your hands ability to draw a line.
A big thanks to The Hut Group for sending me the eyeliner from Look Fantastic to review, be sure to check out their makeup section where you’ll find tonnes more eyeliners that would be more suitable.